Into the Wild: The Bearded Man
Post-economic meltdown, man has graduated from the constant, carefully groomed 5 O’Clock shadow and found himself face-to-face with the full beard. The prevalence of facial growth on men during these harder times is undeniable, but why? I’ve suggested that being unemployed, many men are no longer required to shave, but there’s more to it than that. The ability to grow a beard is unique to men (and some female circus sideshows, but I digress), a birthright and not something to hide behind, but rather to display masculinity in the most noticeable of places. In our culture we have a tendency to grow beards during times of trial. The playoff beard, the exam beard, the unemployment beard, and this is a time of trial for society. Peak Oil, high unemployment, climate change? These are the problems of the city. So North American men are becoming more primal, turning away from the city to look into themselves and, literally or figuratively, go out into the wild.

